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FW: Starbucks Coffee Break March 15th – FREE COFFEE

Next Thursday, March 15th, plan on stopping by your local Starbucks between 10am and 12 noon. During that time, Starbucks will be holding is 2nd annual Coffee Break. All company-operated and licensed Starbucks stores in the U.S., Canada, New Zealand, Australia, Thailand, Malaysia, the Philippines, Indonesia and Greater China will be giving away free Tall (12-ounce) cups of coffee to anyone who drops by. Starbucks Coffee Masters clad in black aprons will be present during each of the coffee breaks to kick off the company’s spring brewing sale and to answer any questions you might have about the coffee or coffee brewing. Last year, many stores used the coffee break period to sample some of their pastries out to customers waiting in line, as well.For the location of the nearest Starbucks, you can look at their website or text your zip code to “MYSBUX” (697289) for a return of the three nearest stores.
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  1. Yuval says:

    Starbucks is another consumer giant who doesn’t recognize the rights of its workers or coffee growers around the globe.

    Corporate Social Responsibility – consumers are no longer suggesting it, they are demanding it, at least that was the case in Seattle this weekend when activists from the local Ethiopian community, Fair Trade Puget Sound, and Oxfam got together to demonstrate Starbucks’ refusal to recognize the rights of Ethiopian coffee farmers. And that was just the beginning, in fact, approximately 90,000 people from 70 countries have joined the campaign by talking to local baristas, calling Starbucks’ headquarters, faxing/e-mailing CEO Jim Donald, or sending letters to show support for Ethiopia’s ownership of its coffee names. It is clear that there is strong worldwide support for Ethiopian farmers that produce great coffee but continue to live in poverty. An agreement recognizing Ethiopia’s legal ownership of its coffee names would bring Ethiopia more power when dealing with foreign buyers and ensure more profits get back to those farmers that produce the beans.

    For anyone who has not been in a Starbucks, you must live on another planet, but for those that have you will notice that the company actively promotes its socially responsible activities in its stores, as well as its website. Why then would a company so successful set itself up for such a public relations nightmare?

    So far, more than 90,000 people across the globe have called on Starbucks, in particular, to sign such an agreement. This support has pushed Starbucks to hold meetings with the Ethiopian government to discuss the issue. Despite its stated commitment to Ethiopia’s farmers, however, the coffee giant has yet to honor the country’s request.

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